Top News
Affordable Care Act enrollment deadline, Miss Universe 2018: 5 things to know this weekend  ||   Wouldn't have achieved freedom without India: Bangladesh delegation  ||   Mamata Banerjee, Mayawati invited for Kamal Nath's swearing in on December 17  ||   PM welcomes strengthening of ties between India, France  ||   10 tricks every iPhone user will wish they knew sooner  ||   Your photoshopped, Insta-perfect life is a fake — here's the key to make it a little more real  ||   Russia claims US ignoring outreach on nuke disagreement  ||   Rafale judgment: Govt moves SC seeking correction in para which makes reference to CAG report, PAC  ||   ‘Hulk’ star Lou Ferrigno shares photo from the hospital after pneumonia shot gone awry  ||   'Brexit is stuck as no-deal or referendum loom'  ||   Christian Michel paid Rs 92 lakh for travel of Air Force officials between 2009 and 2013: CBI  ||   Federal judge rules Affordable Care Act unconstitutional, but appeal will leave coverage intact for now  ||   Barry Bonds' induction to Baseball Hall of Fame would mock Hank Aaron's untainted record  ||   A million pension checks risk huge cuts without this fix  ||   Rahul Gandhi hatched conspiracy to demean India over Rafale deal: Deb  ||   Mobile internet services suspended in most parts of Kashmir  ||   Affordable Care Act enrollment deadline, Miss Universe 2018: 5 things to know this weekend  ||   RLSP legislators revolt; declare they will remain in NDA  ||   Devils' winless Cory Schneider can't catch a break, is pulled after scoring on himself  ||   VVIP chopper scam: Christian Michel's CBI custody extended by 4 days  ||            

Build-a-Bear shuts down single-day 'Pay Your Age' sale: It was so successful, it failed  5 Months ago

Source:   USA Today  

Build-a-Bear's one day sale was so successful it was shut down — in some places, just hours after it began.

"We have closed lines in our U.S. and Canada stores."

The message went out about 11:30 a.m. EDT. 

Before the stores opened in the U.S., the long lines caused the company to publish a notice on social media that it would limit the number of people who could take advantage of the deal due to safety concerns. 

When the deal was announced Monday, parents were overjoyed at the opportunity to walk in  and pick out a plush toy for the cost of their child's age.  (A typical bear costs between $10-$25 plus the cost of accessories.) 

That excitement turned to disappointment Thursday as eager children were turned away.

Livid parents took to social media in the U.S. and the U.K. to rage. 

'Overwhelming and unprecendented'

Lines stretched outside Build-a-Bear stores with parents reporting waiting up to six hours to buy a plush toy, according to some social media reports. 

Build-a-Bear representatives told All the Moms  that the response to the promotion was  "overwhelming and unprecedented."  

"The response to our Pay Your Age Day event has been overwhelming and unprecedented in our 21-year history, and the safety of our Guests and associates is our top priority."

The company said it is "working to address the situation" and "will reach out directly to our valued guests as soon as possible."

To earn the Pay Your Age promotion, adults had to enroll in the free Build-a-Bear Bonus Club rewards program and provide an email address.

Build-a-Bear is expected to contact customers through their email.

MORE: Shut out of Build-a-Bear Pay Your Age Day? Try this birthday month deal instead.

Follow us on Facebook and Twitter.

More News
About Us Terms & Conditions Disclaimer
Advertise Contact
register and win

NRIS.COM is one of the premier NRI website that provides a range of resourceful services to Indian expats residing in the USA. Visiting the site you will find comprehensive information related to restaurants, casinos, pubs, temples, carpool, movies, education, real estate, and forums. The simple and easy to navigate format allows NRIs to gain information within a fraction of a second. Moreover, advertising through its column of Indian free classifieds in USA allow businesses to improve visibility of their brand.

CA NRI's Chat (0 Users Online)